Marketing Campaign Management
Marketing Campaign Management is a browser-based solution that fully automates and monitors multi-stage, multi-channel campaigns including e-mail, fax, direct mail, web and telemarketing. Marketing Campaign Management provides real-time tracking of campaign start and end dates, external contacts, budget and actual costs for each stage. Monitor campaigns' return on investment (ROI) and justify marketing expenses.
Marketing Campaign Management allows users to determine the best marketing channels for their products and services. Instantly determine the effectiveness of marketing messages and accuracy of lists. MCM is part of an integrated CRM solution that can also include Sales Force Automation and Customer HelpDesk. Add-ons Order Process Management, Project Management, and Partner Management are available providing a complete enterprise-wide solution.
Campaign planning with configurable workflow and collaboration
Schedule and execute targeted marketing campaigns
Manage campaign collateral centrally
Complete, closed-loop lead management and tracking
Provides one view of the customer
Capture and assign leads automatically
Identify cross-sell/up-sell opportunities
Market segmentation and targeting
Manage opt-in/opt-out preferences
Measure marketing ROI
Event triggered actions
Advanced outlook integration
Built to adapt-configure and customize to match your workflow
Fast deployment
Part of a complete integrated CRM solution
Campaign planning with configurable workflow and collaboration
MCM provides a configurable workflow to handle multiple stages in the campaign planning process design, approval, rollout, etc. Create activities for various steps in the campaign and assign them to appropriate personnel. Track the budgeted amount and actual cost expended. The start date, end date and external contacts are captured for each campaign.
Schedule and execute targeted marketing campaigns
Create and execute targeted e-mail campaigns including text and HTML messages with easy-to-use interface. Personalize messages using mail merge fields and target to specific lists. Schedule campaigns with series of messages to be delivered at various dates and times.
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