Search Engine Marketing > Pay for Performance

Pay for Performance

Pay for Performance (PFP) simply refers to search engine options that have a paid element to them, your are paying for ranking.These services are a way of promoting your site by paying for the extra exposure, rather than relying solely on your site's search engine ranking as compatibility of your site design.

Pay for Performance options generally consist of four types:

Paid Submission:

Paid Submission also known as Pay for Review, Paid Submission is used by directories such as yahoo to review a website and consider it for inclusion in their database.

Pay Per Click Advertising:

Pay Per Click also know as Paid Placement, Pay Per Click (PPC) is simply search engine advertising. Webmasters pay a search engine for every click they receive on their ad and advertisers willing to bid the highest will receive the most exposure for their ad and the most traffic....read more

Paid Sponsorship:
Paid Sponsorship also a form of search engine advertising, paid sponsorship is where an advertiser pays a search engine a set amount to have their text ad or banner ad displayed on a specific page or search category. Costs are usually tied to the number of ad impressions rather than the number of clicks received.