Mobile Marketing

Mobile population has now surpassed Internet population. There are over 80 million mobile users in India and the number continues to grow astronomically. This revolution is fast turning the mobile device into a critical marketing medium. In today's fast moving world the mobile device is the most personal device a marketer can find. However, the rules of marketing on mobile are quite different from the mass marketing models that are normally used.

The mobile business is just taking off in India. Marketers need to adapt to this and have a long term strategy for the medium. Today, there are only blanket push outs of advertising with no profiling or targeting. Irrelevant communication reduces the return on marketing monies. It also leads to customer irritation which in turn has a negative impact on mobile marketing at large. Government bodies are already taking note of intrusive marketing practices. Sooner or later there will be a crackdown on invasive marketing.

At Mediaturf we realize the long term potential of the medium. We bring to you end to end mobile CRM solutions that are being practiced in the most developed markets across the world.

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