The Indian Perspective for the Digital Marketing Era

This study was conducted in the year 2005 with an intention to have an insight into the Indian perspective for the digital marketing era. The study was primarily meant to get an idea of how the consumer behaves online. We also asked the industry leaders what they thought about the changing medium. The study has thrown up some interesting questions that might alter the way we look at Advertising at large. The aim was to provoke some thought and if it did that to you it would have more than served its purpose.

Foreword
Agents of Change
Scripting the future
Industry Close ups
Talent Search
Consumer Behaviour
Key Annexures